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Phone brand market share, October 2026

Share of mobile web page views by phone brand, worldwide and in eight markets. This shows the phones people are using, not those sold this year.

Key facts

  • Worldwide: Apple 27.6%, Samsung 22.7%, Xiaomi 11.8%.
  • China: Apple leads with 30.3%. Korea: Samsung with 57.6%. Indonesia: Apple with 21.2%.
  • Data for October 2026.
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12 rows

Phone brand market share, October 2026. Select a column heading to sort.
1Apple27.6%+0.652.0%30.3%51.6%53.9%39.3%38.4%21.2%27.2%
2Samsung22.7%+2.428.9%3.1%18.5%10.8%57.6%21.6%13.9%27.2%
3Xiaomi11.8%+1.66.6%16.4%5.6%8.0%0.6%12.8%10.8%26.4%
4Vivo7.4%+0.90.5%12.5%4.7%2.0%0.2%5.1%9.4%1.9%
5Oppo7.2%+1.50.4%6.8%6.6%2.3%0.2%15.7%11.6%6.2%
6Motorola3.3%+0.23.4%0.0%0.3%0.9%0.1%0.2%0.2%2.3%
7Realme3.2%−1.30.3%0.6%1.0%0.3%0.1%2.1%3.2%1.1%
8Infinix2.1%+0.50.4%0.0%0.0%0.1%0.0%0.1%5.1%0.1%
9Honor2.1%+1.00.3%6.5%0.4%0.8%0.0%1.1%0.1%2.0%
10OnePlus1.6%0.00.4%3.2%0.3%0.9%0.1%0.2%0.1%0.4%
11Google1.3%−1.13.3%0.3%1.6%7.4%0.1%0.2%0.3%1.2%
12Huawei1.2%−1.00.4%10.3%0.5%1.2%0.0%0.2%0.3%0.9%

Source: StatCounter Global Stats · Licence: CC BY-SA 3.0 · Data as of October 2026 · Collected 2026-11-07

About this ranking

StatCounter identifies the brand from visits to sites using its tracker on mobile devices. So old phones still in use count, which is why this differs from sales rankings published by research firms each quarter.

Some phones hide their brand from websites, and people who browse more count for more. Treat small gaps between brands as noise.

FAQ

Which phone brand is the most used?

Apple, with 27.6% of mobile page views worldwide in October 2026, followed by Samsung (22.7%) and Xiaomi (11.8%).

Is this the same as phones sold?

No. Sales rankings count new phones shipped in a period. This table counts phones in use, weighted by how much people browse on them.

What is the top phone brand in China?

In StatCounter's October 2026 data, Apple leads China with 30.3% of mobile page views.

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