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Social media market share, October 2026

Which social networks send the most visits to websites, worldwide and in eight markets. This measures links clicked, not how many people use each network.

Key facts

  • Worldwide: Facebook 71.0%, YouTube 7.9%, X (Twitter) 7.6%.
  • Japan: X (Twitter) leads with 59.6%. Korea: YouTube with 79.8%. US: Facebook with 61.1%.
  • Data for October 2026.
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10 rows

Social media market share, October 2026. Select a column heading to sort.
1Facebook71.0%+2.461.1%48.1%42.1%15.2%8.6%44.5%71.6%90.2%
2YouTube7.9%+0.12.8%2.3%22.9%2.4%79.8%41.1%16.9%0.8%
3X (Twitter)7.6%−0.215.1%41.2%22.1%59.6%4.3%6.4%1.6%2.7%
4Instagram6.2%−1.05.1%2.0%7.3%16.7%3.3%1.6%8.6%4.0%
5Reddit3.4%+2.58.3%1.3%2.3%1.9%1.3%1.4%0.2%0.5%
6Pinterest3.2%−3.76.7%3.5%2.6%2.6%1.9%4.2%0.8%1.0%
7LinkedIn0.6%+0.10.5%1.0%0.5%1.3%0.5%0.5%0.4%0.7%
8Tumblr0.2%−0.10.2%0.1%0.1%0.3%0.3%0.4%0.0%0.1%
9Fark0.0%−0.10.1%0.0%0.0%0.0%0.0%0.0%0.0%0.0%
10Hacker News0.0%0.00.0%0.1%0.0%0.0%0.0%0.0%0.0%0.0%

Source: StatCounter Global Stats · Licence: CC BY-SA 3.0 · Data as of October 2026 · Collected 2026-11-07

About this ranking

StatCounter counts page views that arrive from a social network on sites using its tracker. A network where people rarely click out, such as a video app, can rank low here despite having a huge audience.

Traffic inside apps often arrives with no label, and networks mainly used in mainland China are hardly visible in this data, so this table should not be read as a count of users.

FAQ

Which social network has the largest share?

Facebook, with 71.0% of visits sent from social networks worldwide in October 2026, followed by YouTube (7.9%) and X (Twitter) (7.6%).

Is this the number of users?

No. It counts visits sent to other websites. A network's user count can be far higher than its share here suggests.

Why is TikTok or WeChat lower than expected?

People mostly stay inside those apps, and links opened there are often not labelled as coming from them.

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