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Search engine market share, October 2026

Share of visits arriving from each search engine, worldwide and in eight markets. The order changes a lot by country.

Key facts

  • Worldwide: Google 91.0%, Bing 4.8%, Yahoo 1.2%.
  • China: Baidu leads with 49.1%. Korea: Google with 48.6%. Japan: Google with 59.6%.
  • Data for October 2026.
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10 rows

Search engine market share, October 2026. Select a column heading to sort.
1Google91.0%+1.085.5%7.0%80.1%59.6%48.6%93.4%91.4%93.3%
2Bing4.8%+0.59.8%21.7%8.1%32.3%4.9%0.6%3.4%3.9%
3Yahoo1.2%−0.32.5%0.0%10.9%6.6%0.3%0.3%1.9%2.0%
4Yandex1.2%−0.70.3%11.6%0.3%0.4%2.0%0.0%0.9%0.1%
5DuckDuckGo0.6%−0.21.8%0.1%0.1%0.7%0.1%0.0%2.3%0.4%
6Baidu0.4%−0.30.0%49.1%0.1%0.1%0.2%0.0%0.0%0.0%
7Naver0.2%0.00.0%0.0%0.0%0.1%42.1%0.0%0.0%0.0%
8CocCoc0.2%+0.10.0%0.0%0.4%0.3%1.1%5.6%0.0%0.0%
9Ecosia0.2%0.00.1%0.0%0.0%0.1%0.0%0.0%0.0%0.2%
10Haosou0.1%0.00.0%8.7%0.0%0.0%0.0%0.0%0.0%0.0%

Source: StatCounter Global Stats · Licence: CC BY-SA 3.0 · Data as of October 2026 · Collected 2026-11-07

About this ranking

StatCounter counts page views that arrive from a search engine on sites using its tracker. It measures traffic sent to those sites, not the number of searches, and answers people read without clicking are not counted.

Coverage is a limit in China and other markets where few of the tracked sites are visited, and where searches inside apps are not seen, so treat those shares as a rough guide.

FAQ

What is the most used search engine?

Google, sending 91.0% of search visits worldwide in October 2026, followed by Bing (4.8%) and Yahoo (1.2%).

Which search engine leads in China?

In StatCounter's October 2026 data, Baidu leads China with 49.1%. Figures for China vary widely between sources because of which sites each one tracks.

Do AI chatbots count as search engines here?

No. This table covers traditional search engines. Visits from AI assistants are not part of it.

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